A Study on Strategies for Promoting Retailers Brand

A Study on Strategies for Promoting Retailers Brand


Abstract

The purpose of this research is to look at the efficacy of Max retail's brand promotional tactics in influencing consumers to buy. The usage and impact of outdoor and in-store promotional techniques were included in the data set. These were examined in order to evaluate the promotion's impact and effect. Many consumers have expressed their neutral view regarding contests/sweepstakes/games via this research study, and there has been a positive reaction to the hoardings maintained in the shop and POP for internal messaging and promotions. One-third of the respondents said that the print advertising informs them about Max's offerings. The majority of respondents also said that the discount coupon is an effective motivator to purchase at the business. In terms of availability, the shop has a variety of brands of clothing accessible throughout the store, with no goods out of stock. The study and data gathering were restricted to just Chennai residents. Other geographies in the regions where the shops are situated may be investigated in the future.

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Introduction

“The coordination of all seller-initiated attempts to build up channels of communication and persuasion to assist the scalability of a product or service,” according to one definition. The majority of the time, promotion is meant to be a supporting element in a marketing mix. To successfully support a complete marketing mix strategy, promotion choices must be integrated and coordinated with the rest of the marketing mix, especially product/brand decisions. The promotion mix is made up of four main components. Advertising, personal selling, sales promotion, and publicity are the four types.


For More Details About A Study on Strategies for Promoting Retailers Brand Please Visit Our Website

https://mbareportsguru.com/a-study-on-strategies-for-promoting-retailers-brand/

 Or call us +91 9481545735


Conclusion

The purpose of this research was to determine the efficacy of promotional tactics. It was discovered that Max consumers are satisfied with the store's service and the shopping environment. Current promotional strategies are yielding positive results in terms of raising awareness of discounts and other offers among target audiences, and it is recommended to focus on marketing communications on a regular basis, particularly BTL and ATL activations, in order to reap the benefits of increased customer conversion and a larger customer base for the retail organisation. Though the study focused on promotional tactics employed by one retailer in a specific geographic region, future research may include additional geographies in the areas where the shops are situated, as well as different retail formats.

For More Details About A Study on Strategies for Promoting Retailers Brand Please Visit Our Website

https://mbareportsguru.com/a-study-on-strategies-for-promoting-retailers-brand/

 Or call us +91 9481545735

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