Competitive Advantage in Retail Industry

Competitive Advantage in Retail Industry


Abstract

This article demonstrates the importance of own labels in Indian retail, not only as a product that competes with national brands, but also as a strategy for gaining a competitive edge. Furthermore, as a major participant in the retail industry, its growth has shifted the supply chain's connection from conventional trade to one that is more integrative, constructive, and cooperative.

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Introduction

Academics and practitioners have acknowledged retail as a significant contribution to marketing as well as a distribution channel that enables producers to transmit their goods to consumers. The competitive climate has forced retailers to focus not just on retail location, economies of scale, and store traffic, but also on establishing a distinct position among high-end private brands (Winningham 1999).

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Conclusion

In this piece, it was also able to recognise own labels as instruments for achieving competitive advantage, not only as brands that compete with national brands. Furthermore, as a major participant in the retail industry, its growth has shifted the supply chain's connection from conventional trade to one that is more integrative, constructive, and cooperative. Own brands seem to play a significant part in the UK retail industry, not just in terms of building shop loyalty, but also as a means to stand out in a highly competitive market.

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