Handicraft International Marketing Indian Handicraft a Gateway to Global Markets

Handicraft International Marketing Indian Handicraft a Gateway to Global Markets


ABSTRACT

Today, the handicraft sector is a significant economic actor in changing the lives of millions of people across the nation. Industrialization is critical to an economy's development because it shifts its growth connections from agriculture to industry. The handloom and handicraft industry is regarded as one of the most essential for generating profitable economic activities in rural regions.

The handloom and handicraft industry is made up of rural micro-enterprises that operate on a family basis. It is labor demanding, may be started with a little amount of money, and is suited for the rural masses.

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INTRODUCTION

The handicraft sector employs a large number of people in rural and semi-urban regions and produces significant foreign currency for the nation while maintaining its cultural legacy. Handicrafts have enormous potential since they contain the key to maintaining not just the current set of millions of craftsmen scattered throughout the nation, but also the growing number of new entrants in the crafts sector.

The handicraft industry has developed significantly over the years, aided by government promotional and development efforts. According to the Ministry of Textiles, the sector's aggregate production has risen by more than 40% in the last five years, from 36,275 crore in 2013-14 to 49,475 crore in 2018-19. At the moment, the industry is expected to employ 68.86 lakh craftsmen.

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Problems and difficulties

  • Aside from the difficulties of price competition in the global market, the Indian handicraft industry is plagued by a variety of intrinsic and indigenous issues. Handicraft craftsmen suffer as a result of the disorganized character of the industry, a lack of education, a lack of capital, a lack of exposure to new technologies, a lack of market intelligence, and a weak institutional framework.
  • The sector's primary issue is likely to be fragmented value chains and a lack of market connections. While craft product customers are growing more urban, crafts are still offered in local marketplaces; artists have limited chances to reach new consumers via appropriate retail platforms such as department stores and shopping malls, or through internet portals. As a consequence, intermediaries continue to be the major source of market connections. If not always, intermediaries continue to take advantage of craftsmen by paying them just a portion of the selling profits.
  • Another issue is a scarcity of high-quality raw materials. Because of the low volume needed, handcraft manufacturers have little negotiating leverage and are often compelled to purchase subpar materials at a higher price. Handloom weavers must compete with the power loom sector for high-quality raw materials in crafts like as weaving.
  • Craft producers face significant challenges due to a shortage of operating cash as well as access to financing and lending facilities. Poor recovery rates, improper use of money, a lack of marketing facilities for completed goods, and a lack of knowledge on the part of the borrowers are cited by banks as reasons for the low percentage of loans given to craftsmen. This compels craftsmen to borrow at exorbitant interest rates from local moneylenders, putting their finances at risk.

For More Details About Handicraft International Marketing Indian Handicraft a Gateway to Global Markets Please Visit Our Website

https://mbareportsguru.com/handicraft-international-marketing-indian-handicraft-a-gateway-to-global-markets/

 Or call us +91 9481545735

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