Quality for Competitive Advantage and Profitability - A Case study

Quality for Competitive Advantage and Profitability - A Case study

Abstract

Organisations in the United States have made quality a priority, and most companies have spent millions of dollars on quality operations in order to achieve defect-free manufacturing . The purpose of this study is to investigate how quality becomes a competitive advantage in various companies. It lists some of the organisations that received the Malcolm Baldrige Award in 2012, as well as the criteria that qualified them for the honour. The article developed a model called Performance Excellance, which depicts the factors that contribute to an organization's excellent performance. The article, on the other hand, attempts to demonstrate what quality means from the viewpoint of the consumer. A study of 100 smartphone users was performed to determine which features consumers like and whether or not they are of high quality. The survey's findings revealed the significance of quality in the eyes of customers. It demonstrates that one of the most significant things consumers want in a smartphone is quality.


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Introduction

Quality became a goal for most organisations in the United States in the 1970s and 1980s, and most companies spent millions of dollars on quality operations in order to achieve defect-free products . In the 1990s, rivalry between businesses became more intense. Organizations, in the meanwhile, have prioritised and concentrated on quality. To compete with other organisations, most businesses have worked hard to enhance the quality of their goods and services. On the other hand, the impact of quality on organisational success remains a point of contention.

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Conclusion

Today's corporate environment necessitates quality management. The importance of quality in goods, services, and even an organization's whole operations cannot be overstated. It aids the organisation in a variety of ways. From the perspective of the consumer, offering high-quality goods and services will please and keep customers. Quality preserves the organization's excellent reputation, lowers the risk of expense, and improves the organization's return on investment and revenues.

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