Study of Watches through Brand Repositioning - MBA Marketing

 Study of Watches through Brand Repositioning - MBA Marketing


Abstract

A study of the impact and influence of brand repositioning strategies on media branding in the Karnataka media industry. The foundation for a brand's success is that the owner decides what this foundation should be and what value it should provide to the customer, but it is also important that the brand owner points out the benefits that the customers find important and that the company is able to live up to this. In order to attract potential viewers, various Kannada entertainment channels compete fiercely.

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Introduction

This project aims to provide students with practical awareness, experience, and introduction by allowing them to know, observe, and learn about the nature, vision, purposes, and performance of an organization and its activities. This would allow me to gain a practical and immediate understanding of the various aspects of an organization and relate it to the concepts and theories learned in class thus far. This exercise will prepare future managers to face the challenges that lie ahead. It also allows for the development of positive relationships with government officials. A study of the impact and influence of brand repositioning strategies on media branding using Kasturi Medias Private Limited as an example.

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Conclusion

The research focuses on repositioning strategies for Kasturi Medias Pvt Ltd. One of the most important strategies used in the media industry is repositioning. The media industry's survival is dependent on repositioning strategies. According to the findings of the study, Kasturi is a successful channel with a large viewer base in Karnataka. Celebrity endorsements pique viewers' interest in watching programmers, and the concept of reality shows influences TRP for Kasturi Medias. Based on a comparative study of Kasturi and its competitors, it is concluded that the Kasturi Channel, with its existing competitor base and redesigning of the repositioning, will help Kasturi Channel retain its existing viewer base while also gaining new viewers.

For More Details About Study of Watches through Brand Repositioning - MBA Marketing Please Visit Our Website


Or call us +91 9481545735




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