Various Factors Affecting the Type of Packing

Various Factors Affecting the Type of Packing

Abstract

The purpose of this research was to look at the variables that influence customer behaviour in Guilan Farhangian shops, specifically the effectiveness of packaging dairy goods. According to the study's objectives, we will examine the impact of visual components (shape, colour, and size) and information (tags) on customer behaviour when it comes to dairy products packaging.


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From a purpose standpoint, the current study is practical, and from a technique standpoint, it is categorised as descriptive – survey researchers. Regression is utilised to assess the major hypotheses, and the Friedmantest is used to rank the components of packaged dairy products. The findings show that colour and packaging, as well as information aspects (the label), have a significant influence on customer behaviour, although size is not particularly successful in this research. However, respondents place the greatest value on the package shape and label components.

Introduction

With an increasing number of food manufacturers using ecologically friendly packaging for everyday goods like milk and juice, the issue of why customers choose to purchase ordinary meals in such packaging over more inexpensive, conventional packaging options remains unanswered. Much study has been done on this subject during the last two and a half decades. According to studies, favourable attitudes, environmental concern , and functionality are all significant variables predicting customer purchases of food in ecologically friendly packaging.

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In today's environment, market growth and attracting new consumers, as well as retaining current ones, is a major concern for many businesses. As a result of the intense competition, businesses and organisations use a variety of sales and marketing strategies. To persuade or compel customers to choose between various brands while purchasing their desired goods. Various techniques, such as excellent quality, fair pricing, good service, good customer behaviour, and others, may be used by these businesses to attract consumers, depending on the kind of activities they engage in.

Conclusion

Demographics, customer attitudes, awareness of the environmental impacts of packaging, aesthetic designs, functionality, cross-cultural variations, and cost are some of the current reasons. Future research on consumers' decisions to buy food in environmentally friendly packaging will benefit from (a) employing a variety of theoretical explanations of consumer purchasing behaviours; (b) examining a broader set of predictors; (c) drawing on more interconnected complex models that include both internal and external factors; (d) conducting cross-cultural comparative analysis; and (e) ad hoc analysis.

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