A Study to Evaluate the Banking Services Provided to SME Customers

 A Study to Evaluate the Banking Services Provided to SME Customers


Abstract 

Small and medium enterprise (SME) customers in Coimbatore are the primary focus of this study. Discovering new product requirements for SME customers, customer satisfaction levels, and marketing effectiveness for banks in Coimbatore are the primary goals. The researcher relies on descriptive research for his or her findings. We used a non-probability sampling technique called convenience sampling. Using a structured questionnaire, the interview method was used to collect the primary data. 

Due to challenges encountered in collecting the data, some people were unwilling to answer the question; however the study shows that most people are satisfied with Coimbatore's banking services. As a result, the marketing effectiveness of ICICI in Coimbatore is very high ICICI Bank's current account customer satisfaction is high compared to other banks, despite the use of interest banking.

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Introduction

Indian bank ICICI Bank is the country's second-largest. A network of about 573 branches and extension counters, as well as more than 2,000 ATMs, is maintained by the bank. ICICI Bank was founded in 1994 as a wholly-owned subsidiary of ICICI Limited, an Indian financial institution.

As a result of World Bank, Indian government, and industry representatives' efforts in 1955, ICICI was established as a public limited company. Create a medium- and long-term project financing institution for Indian businesses was the goal. 

First and foremost goals

Coimbatore SME customers' banking services were evaluated.

Aside from the primary objectives

* Banks in Coimbatore City's marketing effectiveness

Inquire about SME customers' needs for new products

Customers' satisfaction with ICICI Bank's Coimbatore current account was assessed.

For More Details About A Study to Evaluate the Banking Services Provided to SME Customers
Please Visit Our Website


Or call us +91 9481545735

CONCLUSION

Main focus of the study is to evaluate the banking services provided to small and medium-sized enterprises (SMEs) in Coimbatore

To do this, we looked at the marketing effectiveness of the banks in Coimbatore, the need for new products, and the satisfaction level with current accounts and loans, among other things. Customer acceptance of modern internet banking is still a work in progress. The majority of the marketing activities through TV and Print media were successful in reaching the target audience.

Customers are generally satisfied with the banking services they receive, according to the study.

In addition, their suggestions for improving the banking services needed by SME customers are also brought forward. Also, ICICI Bank offers innovative products compared to other banks, according to the study's results.

There are suggestions for overcoming the deficiencies and gaining a competitive advantage, which are made.

For More Details About A Study to Evaluate the Banking Services Provided to SME Customers
Please Visit Our Website


Or call us +91 9481545735

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