After Sale Services of Automobile Industry

 After Sale Services of Automobile Industry


Abstract

Customer satisfaction and word-of-mouth (WOM) in the automotive industry will be examined in this study. The after-sales service experience quality was examined in relation to satisfaction and word-of-mouth (WOM) based on the additional marketing mix elements required for service marketing (people, process, and physical evidence). Survey of 210 Automotive Industry Customers In order to evaluate their after-sales service experience with authorized dealers, respondents were asked to rate a number of different factors. In order to analyze the data, a linear regression model was used in conjunction with R software.

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Introduction

In the automotive industry, products are becoming more of an enabler for establishing relationships with customers, a general trend. Various services help companies maintain their relationships in order to generate additional revenue. However, as consumers put off new purchases and hold onto their cars longer due to the prolonged economic downturn, more original equipment manufacturers (OEMs) are turning their attention to the after-market (Accenture 2010). Car sales are slowing, but there is a more promising and less obvious opportunity in the aftersales market. This includes the markets for used car sales and financing, which are integral to brand-building efforts.

For More Details About After Sale Services of Automobile Industry
 Please Visit Our Website


Or call us +91 9481545735
Conclusion

firms have developed a growing interest in using product services throughout their product life cycle as a source of competitive advantage to meet complex customer needs and respond to increased competition. A highly competitive global industry, automotive manufacturing has undergone significant changes in recent years. En outré, the competition in Europe is increasing as a result of the European Commission's market liberalization actions, globalization, and rising customer demands As a result, many automotive companies have turned to services as a means of gaining strategic advantages.

For More Details About After Sale Services of Automobile Industry
 Please Visit Our Website


Or call us +91 9481545735

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