Analytical Review & Analysis of Marketing Strategy of Siemens

 Analytical Review & Analysis of Marketing Strategy of Siemens


Abstract

GE and Siemens are both global conglomerates that operate in a variety of markets around the world. A variety of theoretical models are examined in this report, and they are applied to the case of GE and Siemens. Clearly, both companies are vying for market leadership. The industry's 5 forces, 3 generic strategies, and resources and capabilities are all examined. Before moving on to the final part, the knowledge drivers, the third item is selected: institutional drivers. Aside from that, despite their differing viewpoints, their strategies appear to be very similar in the end

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Introduction

Numerous angles can be used to explain today's many strategic viewpoints. No matter what the perspective, whether it's a cultural one, an economic or business one, a political or psychological one. As stated in the simple sentence quoted above, all of these points of view, and all of the different methods and theories available today, have one thing in common. General Electric (GE) and Siemens AG will be analyzed at the business unit level in this report. The two companies are both highly diversified, with several divisions that compete in the same industry as one another. There is no doubt that strategies are structurally similar, however.

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Conclusion

Even though the list is far from complete, it provides a good overview of Siemens and GE. Siemens and GE, despite being on different continents, appear to be very similar. The two companies not only operate in many of the same industries, but they also follow many of the same business strategies. The renewable energy market was thoroughly analyzed using the SCP model and the Five Forces. Entry and exit barriers are high, demand is relatively inflexible, and quality is prioritized over price.

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