Analyze the Consumer Behavior of Product – Mobiles

 Analyze the Consumer Behavior of Product – Mobiles


Abstract

Consumer behavior towards smartphones is becoming a more prominent focus of marketing research studies. As a result, the smartphone industry has become a major focus of marketing research. Consumer perception, motivation, and lifestyle are affected by the regulatory focus, according to the study's findings. As one of the world's fastest growing economies, the Indian smartphone industry is also experiencing rapid growth rates. In terms of personal and professional life, smartphones have become indispensable tools for many consumers.

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Introduction

Research on smartphones has been sparked by a growing public interest in the technology. Smartphones have become increasingly popular among people. Aim: To determine the consumer behavior of smartphone buyers in India through a survey. The purpose of the study is to determine why people buy smartphones, the factors that influence the purchase decision, and the motivations behind the purchase decision. Customers' buying behavior is influenced by a variety of factors, including their lifestyle. A buyer's final decision could be influenced by social factors (such as family and group membership), as well as personal factors (such as age, occupation, lifestyle, personality, and self-perception).

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Conclusion

have an impact on people's purchasing decisions. A product's ability to meet consumer needs can influence consumer behavior. Also important in smartphone purchase decisions are technical aspects, such as the product's performance (including hardware and software integration), file transfer and display capabilities, and camera performance, among others. It has been shown in literature that the brand name has an impact on product quality perception at certain levels. The first objective of the study was to determine the impact of consumer attitudes and subjective norms on purchasing behavior. Customers in India have a favorable opinion of smartphones, as most respondents use them in their daily lives.

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