Changing Software Distribution & Emerging Software Marketing Dynamics

 Changing Software Distribution &  Emerging Software Marketing Dynamics


Abstract

Exports have been the mainstay of the Indian software industry's spectacular performance. However, if growth continues at the blistering pace of the 1990s, it will be hampered by a growing talent shortage, rising wages, and increased competition. Enoutre, due to the recent slowdown in the United States, the industry's growth estimates have been lowered. In order to maintain its position as a leading provider of software services, the Indian software industry cannot afford to be complacent. If the industry wants to maintain its lead over the competition, it will need to consolidate its strengths and move up the value chain. As well as investing heavily in R and Dand, it will need to establish links to encourage career opportunities for engineers.

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Introduction

One of the most spectacular achievements of the Indian economy occurred during the 1990s with the rise of the IT software and services industry (henceforth software industry). Growing at a rate of 50 percent per year, the industry is highly export-oriented and has established India as a knowledge-intensive service exporter, among other benefits. 

Internationally, the development community has taken a keen interest in India's growth as an exporter of these knowledge-intensive services As a result of India's success, a number of other developing countries are now trying to follow suit. An increasing shortage of manpower, eroding cost advantages, and a recent technology slowdown are all factors that raise questions about the sustainability of India's high export growth rates.

For More Details About Changing Software Distribution &  Emerging Software Marketing Dynamics Please Visit Our Website


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Conclusion

Software services provided by a developing country, such as India, have attracted a great deal of attention in the development literature. A 51 per cent compound annual increase in India's export of soft-ware during the past decade has led policymakers to see it as a growth engine, source of employment and foreign exchange among other positive effects on the economy. A significant share of the world market for outsourced software services is held by Indian software companies, which have experienced rapid growth and explosive export growth.

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