Communication as a Tool for Organizational Performance

Communication as a Tool for Organizational Performance

Abstract

Communication as a tool for improving organisational performance is the title of this project. The purpose of this research was to look at the communication methods employed by Nigerian Breweries Plc and how successful they were. The researcher utilized both primary and secondary data to conduct this study. The survey technique was also utilized. Questionnaires were employed as a data collecting tool. The study's findings offered accurate information for determining the beneficial effect of communication on organisational performance. One of the suggestions given based on the results was that managers of an organization should consider communication feedback as a useful technique for increasing an employee's productivity.

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Introduction

Communication is an essential component of both human civilization and all living creatures. The existence and development of society need, among other things, a communication system. Communication, according to Albert Silverstone (1974), is the mechanism that has enabled man to remain in his present form despite being uniquely unsuitable to live in any given environment.

According to Schramm (1971), "communication is the great relating tool." It connects people to one another, allowing groups to operate and civilizations to coexist peacefully.

Communication may be described as the process or act of sharing information between two people. It is also the process of disseminating knowledge to others. The process of communication is the process by which messages are formed or modified and conveyed from the source of communication to a receiver or an audience through a channel or medium.

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THE STUDY'S OBJECTIVES

1. To learn about the Nigerian Breweries Company's communication methods and system.

2. Determine the degree to which a communication system may be used in this business.

3. Determine the efficacy of such methods

4. To learn about the company's communication problems.


Conclusion

Finally, perspectives on organisational communication may be divided between those who regard it as one element of an organization and those who consider it as the fundamental foundation of the organization itself. Drenth et al. (1998) provide an example of the former, defining communication as the sending and receiving of messages via symbols and seeing organisational communication as a crucial component of organisational climate. 

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It also described corporate communication as "the central tying force that allows people to coordinate and thus allows for organized behavior." So, given the facts provided above, an organization cannot develop or exist without communication, since communication is the lifeline of any organization or system in the world.

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