Competition and Comparison of Nutritional Energy Drinks Specially for Kids
Competition and Comparison of Nutritional Energy Drinks Specially for Kids
Abstract
This study aims to describe college students' energy drink consumption and health behaviors at a predominantly minority university. Between September 2009 and August 2010, undergraduate and graduate students at a private, minority-serving university were invited to participate in an online survey. 407 students out of 2,500 took part, representing a 16 percent response rate. The consumption of energy drinks, participation in sports activities, and high-risk behaviors were all assessed in the study.
Introduction
Energy drinks, also known as functional foods, account for 63 percent of the beverage market and are the fastest-growing segment of the beverage market in North America, with a multi-billion-dollar market [1, 2]. Yerba mate (derived from Ilex paraguariensis) and taurine (a derivative of an amino acid) are commonly found in these beverages.
Conclusion
Formerly considered fads, energy drinks are here to stay. This growing health trend cannot be ignored by university and athletic department administrators, who must take action. To achieve this, we need to use culturally appropriate, evidence-based public health prevention messages and health promotion strategies, as well as educate university leadership and staff about the dangers associated with regular consumption of energy drinks, especially those that contain alcohol.
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