Customers First, Employees Later Service Marketing Overview

 Customers First, Employees Later Service Marketing Overview


Abstract

In many countries, the service sector is growing in size. Many service industries are growing in most developed and emerging countries, contributing significantly to the national economies. Many countries rely heavily on the service sector, which accounts for two-thirds of the global GDP. It is shown in Table 1.1 how much the service sector contributes to GDP in various countries. Over 70 percent of the gross domestic product (GDP) of the European Union, the United States, and other developed countries came from the service industry. Employment in the service sector also shows the same results. Moreover, manufacturing and agriculture employment is expected to continue shrinking, while new jobs are expected to be created in a variety of service-related industries. 

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Introduction

One of the fastest growing service industries in the world is knowledge-based industries, such as professional and business services, healthcare and education1. Many developing countries have turned to other service industries such as travel/tourism/hospitality because of their high growth potential. It is not just traditional service industries such as leisure and hospitality, healthcare and education, financial and insurance industries, or professional or business services that are contributing to the sector's growth. For competitive advantage in the market, and to generate additional revenue for their companies, many manufacturers are turning to the service aspects of their operations. Customer service, free shipping, and extended warranties are some of the services they offer.

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Learning goals

If you've read this far, you should be able to:• Identify marketing strategy formulation process's major stages The relationship between strategic planning and marketing planning should be clearly understood Learn how to analyze marketing environments and a company's current market position using various methods.

In the context of services, be familiar with the segmentation process, target marketing, differentiation, and positioning.

Discover how to identify and select target segments based on a variety of factors.

• Know how to create a successful positioning strategy;

Learn how to create a services marketing mix strategy.

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 Please Visit Our Website


Or call us +91 9481545735

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