Factors Affecting the Authenticity in an Ethnic Themed Restaurant

 Factors Affecting the Authenticity in an Ethnic Themed Restaurant


Abstract

They serve food and culture that are readily available in the local market, which is why ethnic restaurants are so popular. As food is transported from one location to another it can be difficult to maintain the authenticity of the food. Their native cuisine's exact ingredients or cooking methods may not be applicable to Hong Kong.

Multisensory elements in Southeast Asian ethnic restaurants and Generation Y's emotional response will be examined in this study. As part of a survey using the convenience sampling method, experimental psychologist Charles Spence's modified framework for multisensory shopping behavior was studied. The campus and other universities in Hong Kong collected 193 usable responses.

For More Details About Factors Affecting the Authenticity in an Ethnic Themed Restaurant
 Please Visit Our Website


Or call us +91 9481545735

Introduction

Ethnic restaurants are more than just food establishments; they are also cultural ambassadors for other countries' food and culture (Wood and Munoz, 2007). Korean, Japanese, Vietnamese, Thai, Italian, and French cuisine are the six main ethnic cuisines found in Hong Kong (Hong Kong Census and Statistics Department, 2009).

As a result, these cuisines have a difficult time reproducing the exact ingredients and cooking methods used in their home countries (Brown, Edwards, and Hartwell, 2010) For example, if they want to attract the Millennials, who are very different from Baby Boomers and generation X, they may need to use different cues to enhance the authenticity of the ethnic service delivery.

For More Details About Factors Affecting the Authenticity in an Ethnic Themed Restaurant
 Please Visit Our Website


Or call us +91 9481545735

Conclusion

It was found that customers' emotional responses to and perceptions of authenticity were affected by sensory cues (visual, taste, and aroma). It was Hong Kong's Generation Y that was studied. Previous research in Western Australia looked at the impact of food-related attributes on customers' perceived authenticity and emotional response (Kim, Youn, & Rao, 2016). In addition, some researchers in the United States have acknowledged the emotional impact of ethnic atmosphere on diners (Jang, Liu, & Namkung, 2011). A multisensory framework is rarely used to study patrons' affective and cognitive responses in ethnic restaurants, particularly in Hong Kong.

For More Details About Factors Affecting the Authenticity in an Ethnic Themed Restaurant
 Please Visit Our Website


Or call us +91 9481545735

Comments

Post a Comment

Popular posts from this blog

Concept of Call Center as a BPO Process - an Overview

Concept of Call Center as a BPO Process - an Overview INTRODUCTION If your company lacks the capacity to handle all incoming and outgoing calls, it may be time to hire a BPO contact center. Not every business has the personnel, equipment, and expertise necessary to fulfil their customers' contact center service requirements. According to The Zen desk Customer Experience Trends Report 2020, 51 percent of customers anticipate a response in less than five minutes when they contact a business. Meeting this expectation, however, may not always be feasible for a small e-commerce team. That is where a call center for business process outsourcing (BPO) comes in. The act of outsourcing any element of your company's operations to a third-party vendor or service provider is known as business process outsourcing. A business process outsourcing (BPO) call center is a group of outsourced agents that handle incoming and outgoing client calls for other companies. If your company lacks the capa...
Read more

MBA Marketing - Entry Strategy of a New Wine Company in Indian Market

 MBA Marketing - Entry Strategy of a New Wine Company in Indian Market Abstract Let me share with you, in my new role as editor-in-chief of WEP Journal, some of my early experiences. It is my intention to focus on certain significant data and to highlight a few topics that have inspired the authors of the published papers more than others, as they reflect current wine industry concerns. For More Details About    MBA Marketing - Entry Strategy of a New Wine Company in Indian  Market  Please Visit Our Website https://mbareportsguru.com/mba-marketing-entry-strategy-of-a-new-wine-company-in-indian-market/   Or call us +91 9481545735 Introduction Seven issues have been published during this time (including the most recent issue in which this editorial appears), totaling 67 articles out of more than 100 articles submitted to the Editorial Office. Approximately 150 reviewers have been involved in the process over the years, performing thorough and meticulous revie...
Read more

Brand Differentiation Strategies Adopted in Companies.

 Brand Differentiation Strategies Adopted in Companies Abstract  It examines the relationship between differentiation strategy, market competition and profit management. Research on real earnings management was conducted. using to manipulate earnings by many companies We put on a show for each manufacturing sub-sectors, and with ten companies to measure the abnormal. the management of real profits Using 65 manufacturing techniques indonesian companies listed on the Indonesian Stock Exchange between 2011 and 2015, investigate our research questions using regression analyses Our According to the results, firms that use differentiation strategies are less successful than those that don't Real earnings management is likely to be employed. Furthermore, the interaction of two or more entities. For More Details About  MBA Marketing - Study of Cleave Global E – Services Ltd   Please Visit Our Website https://mbareportsguru.com/bra...
Read more