Hotel CRM & Banqueting and Devising a DBMS

 Hotel CRM & Banqueting and Devising a DBMS


Introduction

Tourism and hospitality are experiencing a boom in India. Both budget and luxury travelers are fascinated by the country's 5,000-year-old history, culture, religion, and alternative medicine. 2006 was India's best year to date, with foreign visitor arrivals reaching a record 3.92 million and international tourism receipts of USD 5.7 billion. Because of this, the Department of Tourism is more determined than ever to promote Indian tourism. Travel and tourism generate 2.5 percent of India's gross domestic product, making it the country's third largest earner of foreign exchange. 

An increase of Rs. 7,860 million was spent on tourism development in 2006/2007, up from Rs. 3,500 million in 2003/2004. The Atithi Devo Bhavah campaign, aimed at foreign tourists, was also continued. In its literal sense, this means "The guest is God." 

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According to the World Travel and Tourism Council (WTTC), both India and China will be among the tourism industries with the fastest growth rates over the next 10 to 15 years WTTC estimates that the Travel & Tourism Industry contributes 2.1% to India's GDP. In 2007, an estimated 24,349,000 people worked in the industry (5.4per cent of total employment, or 1 knavery 18.4 jobs). Travel and Tourism Council of the United Nations, 2007. A fast-growing economy has been the main driver of this growth in the Indian tourism industry over the last 3-4 years. However, in spite of a lack of basic infrastructure, the Indian tourism industry has experienced impressive double-digit growth. Tourism has a hospitality industry. 

A hotel or restaurant is usually what comes to mind when someone mentions the hospitality industry to most people. Hotel industry has a much broader meaning. Oxford English Dictionary defines hospitality as "the gracious reception and entertaining of guests, visitors or strangers". A mediaeval term for rest for travelers and pilgrims is ho spice, from which the word hospitality derives. Also included in the hospitality industry are hotels and restaurants, as well as other types of institutions that offer shelter, food, or both to people who are away from home. You can think of it as a list of everything from private clubs and casinos to resorts and tourist attractions. As a whole, the global economy's hospitality industry is worth US$ 3.5 trillion. Tourism and hospitality are economic engines that bridge rural-urban divides and economic boundaries. 

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Conclusion

Service delivery in the hotel industry has improved significantly, and CRM has taken on a new dimension and is gaining momentum in this industry. Most hotel owners/managers in Ludhiana were aware of and practicing CRM, according to the findings from this study. Nevertheless, high/medium-priced hotels practice it more, while low-priced hotels practice it according to their own convenience. Customer satisfaction levels were high for both hotel categories (high/medium tariff and low tariff). But customers of high/medium-priced hotels were happier than those of low-priced hotels. The companies engage in a variety of activities aimed at acquiring new customers, developing existing customers through personalization and customization, and retaining existing customers. Hoteliers can also benefit from CRM practices by boosting customer satisfaction, boosting customer loyalty and keeping customers happy, which leads to increased market share and high guest satisfaction scores.

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