Marketing Project on Consumer Behavior Towards Ball Pens

 Marketing Project on Consumer Behavior Towards Ball Pens


Abstract

Purchase of one pen used to be a carefully considered decision until recently. Most consumers today purchase multiple pens in a single transaction. Today, instead of buying a pen on its own, most consumers buy it along with a number of other items as part of their monthly budget. It used to be that there was only one pen available for writing, but now, as communication becomes more psychological, there are different pens, inks, and sizes available for different moods, needs and circumstances.

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Introduction

In the past, pens were considered to be merely a writing tool. Today, they are considered to be a fashion statement. The ability to understand the business mechanism and run it profitably in a competitive environment Business as a System: Understand the role of each subsystem (Department) and its relationship to other subsystems Application of Theoretical Concepts in Industry to obtain a Practical Interface To gain an understanding of consumer pen-buying habits.

For More Details About Marketing Project on Consumer Behavior Towards Ball Pens Please Visit Our Website


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Conclusion

It is also preferred by the majority of consumers to write with Cello Pens, among the other brands of Pens available in the market. As for different types of pens, most consumers prefer the Bullpen, and they rank the Ball-Pen as the No. 1 pen among all other types of pens. Consumers in the pen market are not loyal to a particular brand, and the majority of them do not purchase the same brand over and over again. Recurring purchases are extremely rare. 

Pen is a low-involvement product with a low price, but it comes in a wide range of product varieties and price ranges, which is the main reason for this. Due to the influx of newer and newer products in the market by different players and in different price ranges, consumers no longer purchase the same brand of products.

For More Details About Marketing Project on Consumer Behavior Towards Ball Pens Please Visit Our Website


Or call us +91 9481545735

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