MBA Marketing - Leadership in the age of Digitalization

 MBA Marketing - Leadership in the age of Digitalization


Abstract

Existing businesses and organizations are being fundamentally transformed by digitalization and digital transformation (Collin, 2015). However, despite being considered a major challenge for leaders of complex and changing organizations, research in the combined fields of digitalization and leadership is still lacking. This study aims to understand how top management leadership is affected by digital transformation, as executives are tasked with leading digital transformation. A two-pronged approach is used to achieve this goal: outlining six characteristics of digitalization and examining how these characteristics affect three contemporary forms of leadership: values-based, transformative, and authentic leadership.

For More Details About MBA Marketing - Leadership in the age of Digitalization Please Visit Our Website


Or call us +91 9481545735

Introduction

The concept of digitalization was conceived by Gottfried Wilhelm Leibniz in 1703 while he was developing the binary numerical system in 1679. (Leibniz, 1703). Scholars like Boole (1854), Shannon (1938), and George Stibitz in the 1940s expanded on Leibniz's concept of a base-2 numerical system (Leibniz, 1879). (Irvine, 2001). A pioneer of the digital computer, Stibitz built one of the first electromechanical computers in 1940, following his 1937 discovery of the automatic computing relay (Tropp, 1993). In the years that followed, the digitalization process accelerated with the development of personal computers like the Simon in 1950, Apple II in 1977, and IBM PC in 1981 (Bounfour, 2016; Collin, 2015). (Vogelsang, 2010). Digitalization,

For More Details About MBA Marketing - Leadership in the age of Digitalization Please Visit Our Website


Or call us +91 9481545735

Conclusion

according to several contemporary researchers (Andervin and Jansson, 2016; Berman and Marshall, 2014; Bouée, 2015; Rogers, 2016; Vogelsang, 2010; Tapscott, 1996), changed in scope, dimension, scale, speed, and effects with the advent of the World Wide Web (Ibid). Leading in today's complex, rapidly changing organizations is viewed as a major challenge (Collin et al., 2015; Kakabadse et al., 2011; Westermann et al., 2014), but research on the intersection of leadership and digitalization is lacking. 

According to this study, top management leadership is affected by digitalization. First, a broad literature survey was conducted to develop a set of characteristics of digitalization. Second, we examined the impact of digitalization on values-based, transformational, and authentic leadership, as described by O'Toole (1995), Bass & Riggio (2006), and Avolio & Gardner (2005).

For More Details About MBA Marketing - Leadership in the age of Digitalization Please Visit Our Website


Or call us +91 9481545735

Comments

Post a Comment

Popular posts from this blog

Concept of Call Center as a BPO Process - an Overview

Concept of Call Center as a BPO Process - an Overview INTRODUCTION If your company lacks the capacity to handle all incoming and outgoing calls, it may be time to hire a BPO contact center. Not every business has the personnel, equipment, and expertise necessary to fulfil their customers' contact center service requirements. According to The Zen desk Customer Experience Trends Report 2020, 51 percent of customers anticipate a response in less than five minutes when they contact a business. Meeting this expectation, however, may not always be feasible for a small e-commerce team. That is where a call center for business process outsourcing (BPO) comes in. The act of outsourcing any element of your company's operations to a third-party vendor or service provider is known as business process outsourcing. A business process outsourcing (BPO) call center is a group of outsourced agents that handle incoming and outgoing client calls for other companies. If your company lacks the capa...
Read more

Brand Differentiation Strategies Adopted in Companies.

 Brand Differentiation Strategies Adopted in Companies Abstract  It examines the relationship between differentiation strategy, market competition and profit management. Research on real earnings management was conducted. using to manipulate earnings by many companies We put on a show for each manufacturing sub-sectors, and with ten companies to measure the abnormal. the management of real profits Using 65 manufacturing techniques indonesian companies listed on the Indonesian Stock Exchange between 2011 and 2015, investigate our research questions using regression analyses Our According to the results, firms that use differentiation strategies are less successful than those that don't Real earnings management is likely to be employed. Furthermore, the interaction of two or more entities. For More Details About  MBA Marketing - Study of Cleave Global E – Services Ltd   Please Visit Our Website https://mbareportsguru.com/bra...
Read more

Staff Training and Development as a Tool for High Employee Performance

Staff Training and Development as a Tool for High Employee Performance Introduction  Training is defined as any teaching or learning activity that is carried out with the main goal of assisting members of an organisation in acquiring and applying the information, ability, skill, and attitude required by the organisation. Employee training and development are critical, particularly in the banking industry, as they constitute the umbilical cord of competence and increased efficiency, which remain the hallmarks of every company. Training, in broad terms, is the act of improving an employee's knowledge and ability in doing a certain profession. For More Details About  Staff Training and Development as a Tool for High Employee Performance  Please Visit Our Website https://mbareportsguru.com/staff-training-and-devlopment-as-a-tool-for-high-employee-performance-in-an-organizational/ Or call us +91 9481545735 Development is not as precise as that; it has a broader range of applic...
Read more