Analyze of Entire Sales and Marketing Strategy - MBA Marketing

 Analyze of Entire Sales and Marketing Strategy - MBA Marketing


Abstract

Over time, marketing has evolved from a functional management issue to one that is increasingly focused on its strategic role in an organization's overall strategy (e.g., Kotler, 2000; Sudharshan, 1995). An overlap between marketing and strategic management has resulted from this broadening of the marketing concept to include strategic as well as operational decisions The importance of developing marketing strategies for a company to compete effectively in global markets is becoming increasingly evident to managers around the world. Interdependence and interconnections between markets have increased as a result of the emergence of a more open world economy, globalization of consumer tastes, and the development of a global commercial web.

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Introduction

Over time, marketing has evolved from a functional management issue to one that is increasingly focused on the strategic role of marketing in overall corporate strategy (e.g., Kotler, 2000; Sudharshan, 1995). Because marketing has been expanded to include strategic and operational decisions, marketing and strategic management have become intertwined. The importance of developing marketing strategies for a company to compete effectively in global markets is becoming increasingly apparent to managers around the world. Interdependence and interconnections between markets have increased as a result of the emergence of a more open world economy, globalization of consumer tastes, and the development of a worldwide commercial network. In such a global environment, firms should develop their marketing strategies around three key dimensions (Zou and Cavusgil, 2002). 

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Conclusion

When faced with a competitive environment, most companies understand the importance of maximizing their resources and capabilities. They must, in other words, maximize the number of processes through which they can develop 26 new products. Learn new things, develop new skills, and quickly spread new ideas around the world with the help of technology. All four processes of innovation and learning must be facilitated simultaneously in order for an organization to be successful.

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