Study Of Consumer Behavior In Automotive Industry

 Study Of Consumer Behavior In Automotive Industry


Abstract

In today's world, automobiles are the most profitable industry. Increased disposable income, both in the rural and urban sectors, and the availability of easy credit from all financial institutions have led to a 38 percent increase in passenger car sales over the same period last year. Audi, BMW, Jaguar and Porsche are among the automakers that are planning to enter the Indian market. When it comes to marketing a product, companies can benefit from knowing and creating a brand's personality.

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Introduction

Market research has been conducted to answer some of the questions about the brand personality of selected cars in India. Each section of this report focuses on a different aspect of a company's personality, as well as the product and industry. In India, the automobile industry is still in its infancy, but it is growing rapidly nonetheless. Indian automakers are taking advantage of the lucrative opportunities in the industry by investing heavily in infrastructure, design and development, and marketing. India's automobile industry is poised to take a huge leap forward.

For More Details About  Study Of Consumer Behavior In Automotive Industry Please Visit Our Website


Or call us +91 9481545735

Aims of future research

Cars are on the verge of becoming commodities, according to the report, and the market is showing signs of this. As a result, what is the role and scope of brands and their personality in the changing scenario?

What is the impact of advertising on a car brand's brand image? Customers' perceptions of brands may be positively influenced by brands that advertise more or by sales promotion schemes.

For More Details About  Study Of Consumer Behavior In Automotive Industry Please Visit Our Website


Or call us +91 9481545735

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