Study of Consumer Perception Towards two Wheeler's - Cooperates

 Study of Consumer Perception Towards two Wheeler's - Cooperates


Introduction

India is the world's second-largest two-wheeler manufacturer. In terms of the number of two-wheelers produced and sold, it is second only to Japan and China. India is one of the few countries in the world that manufactures three-wheelers. Manufacturer and seller of three wheelers in the world.

On the two-wheeler market, a noticeable shift has taken place from one of buyers to one of sellers. They'll have to compete on a number of fronts including pricing, technology product design, productivity and after-sale services. Market shares of individual manufacturers will be affected by capacity, product acceptance, pricing, and competitive pressures from other manufacturers in the short term.

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Last year, capacity additions were seen in all three segments, motor cycles, scooters, and mopeds. This trend will continue when Honda opens a local subsidiary. The motorcycle segment is expected to have higher demand than supply during this time period, while scooter and moped supply is expected to exceed demand.

As buyers, how do they set their expectations? Their expectations are shaped by their previous buying experiences, the advice of friends and associates, and the information and promises of marketers and competitors.

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Recommendations

These suggestions have been made after analyzing the findings. These suggestions for improving consumer opinion have been crafted with great care.

The demand for Honda motorcycles on the market is very high, so the supply of these motorcycles must be greatly increased in order to meet the customer's needs.

The mileage of Yamaha and Honda motorcycles was suggested as a possible improvement by some respondents.

A large number of respondents felt that TVS bikes needed to be improved in terms of technology.

In addition, the vast majority of respondents felt that Hero's bike design should be changed in order to attract more customers to the brand.

Bajaj's new motorcycles are aimed primarily at youth. In order to do this, manufacturers should also take into account the needs of middle-aged people.

Yamaha's price, according to some respondents, should be lowered to attract more customers.

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