Study on Analysis of Traditional Media to Digital Media News Channel

 Study on  Analysis of Traditional Media to Digital Media News Channel


Abstract

Human information dissemination has been profoundly affected by the advent of new media. Therefore, the new media has (re)written history to a large extent, affecting some traditional concepts. Produced with the sole intent of persuading consumers, advertisements introduce new and reintroduce old products. Customers (media users) can also learn about broadcast stations' old and/or new products (programmers) through traditional and new media advertising. An examination of new media's evolution as an advertising tool is presented, as well as the challenges it poses to traditional media.

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Introduction

Current definitions of new media include those that are growing in popularity and are widely used by everyone. Any digital device, including smart phones and computers, can provide on-demand access to content. Internet-enabled devices such as Wikipedia and YouTube are just a few examples of social media tools that can be used to communicate. Prior to the advent of new media, however, only traditional media, such as television, radio, and newspapers, were available to the public. Adverts were concentrated in this medium because there were no other options available to advertise in.

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Conclusion

According to traditional media managers, new media offers an opportunity for improvement, which will help them retain the public's trust and business managers' loyalty. Another recommendation is that those who post stories that are unverified, speculative or untrue do so as little as possible. Even advertising messages will gain credibility and trust as a result of this.

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