Technology Adoption in Enhancing Customer Satisfaction for An Electricity

 Technology Adoption in Enhancing Customer Satisfaction for An Electricity


Abstract

Customers' Satisfaction with Information Technology (IT) of users' acceptance was the focus of the study. The main source of concern is the users' understanding of the adoption process and their behavior when using the smartphone, which has the potential to alter their character. These are the following: 1. How do users' intentions to adopt and use smartphone technology in India correlate with certain key factors. 

India's rural areas are experiencing a shift in attitudes toward smartphone use and experience with new technology. As smartphones became more sophisticated, consumer behaviors improved. A technology acceptance model was proposed by Davis, [10]; Davis and Venkatesh [11]. (TAM). All information technology systems use the TAM model, which is one of the most widely used behavioral models in the industry.

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Introduction

Introduce yourself to the world of smartphones, where rapid technological advances have pushed the industry to compete on an increasingly competitive global market. Using smartphones as a case study, this study presents an overview of marketing and customer satisfaction in Tamluck City, India's economic center. As a result of this study, customers' attitudes toward the use of a new technology such as a smartphone in their daily lives are clarified. Many people own at least one smartphone in today's world, but those in rural areas (such as Tamluck) are unable to do so because they do not know how to use it properly, which is why they prefer a sample cell phone.

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Conclusion

As a result of the study, we now have a better understanding of the factors that influence user acceptance. Indian market-specific findings from a study conducted in India. Smartphone adoption and use intention is influenced by user acceptance intentions based on perceived usefulness, perceived ease of use, social influence, and entertainment. Also revealed is how well TAM predicts user acceptance of IT. Studies on the adoption and use of smartphones are currently being conducted, and previous studies have utilized a theoretical model.

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