TO Determine the Perception of Chocolate - MBA Marketing

  TO Determine the Perception of Chocolate - MBA Marketing


Abstract

Cadbury Chocolate is the subject of the present study, which examines consumer preferences. Coimbatore City's perception of Cadbury products was investigated through a sample survey of 50 respondents. Overall Cadbury Product satisfaction was examined as well as general awareness and consumer perception of Cadbury Products.

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Introduction

Introduction Any organism's senses are used to collect information about its environment. According to Wade and Tavros, at least since Aristotle's time, human sense organs have been classified into vision, hearing, taste, touch and smell. In keeping with the biological perspective, Walters & Bargiel explain that our sense of smell and taste are our olfactory senses due to the fact that they are so closely intertwined. Furthermore, humans also perceive in kinesthetic and vestibular modes. Perception, on the other hand, refers to much more than the biological use of our sense organs in consumer behavior. The consumer's interaction with and integration of stimuli is included in this.

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Conclusion

"CADBURY DAIRY MILK CHOCOLATE" should increase demand by introducing new flavors in small quantities, according to the findings of this study. As cost was not a factor, the chocolate producers in Coimbatore District were able to survive. Milk chocolates will be more marketable if they receive a variety of television advertising messages. Brand, Quality, Flavor, Taste, and Source of Awareness influenced consumer perception of Cadbury dairy milk chocolates in Coimbatore district. The researcher concluded that consumers are satisfied with Cadbury dairy milk chocolate after analyzing consumer perceptions.

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